The first in the series is:
"Simplicity is the ultimate sophistication."
Leonardo da Vinci
If the success of the iPhone has taught us nothing else, it has certainly taught us that people in general yearn to surround themselves with things that are simple, easy to comprehend and understand.
Architecturally speaking, this principle speaks in favour of design that is uncluttered - design that accomplishes its goal, and is engaging without being confusing.
Stay tuned for more quotes...

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